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Product lab · concreta.dev Product · Design · Code Exp. #0042
↑ the idea (how it arrives) [ the engineering · how it leaves ] err: glyph “c” flipped → fixing…

Your idea,
made real.

We are a lab in Latin America that turns raw ideas into real digital products: shipped, working, with users. From the napkin to launch in weeks, not months.

InputYour idea, in any shape: a scribble, a napkin, a WhatsApp voice note.
ProcessDiagnosis → weekly sprints you watch live → launch.
OutputA real product, in production, at 100%.
Timeline2 to 6 weeks.
Transformation procedure

You bring us a scribble. We hand you back a product.

Scroll slowly. This is what we do: every stroke of your idea goes through the lab scanner and comes out as something people can use, touch and pay for.

000%
9:41 Good morning, Ana La Espiga A FRESH OUT Egg bread Baked at 6:00 a.m. $1.50 For today See all Sweet turnover Sweet · seasonal $2.25 Filter coffee Medium roast · single origin $1.75 Coconut fudge Homemade $1.00 Order now · $5.50 Ready in 15 min · store pickup
compiling… 0%
client_sketch.jpg→ app.laespiga · illustrative example
Header · Archivo 24/28 · personalized greeting
Featured product · radius 16 · AA contrast
Prices in dollars · international format
52 px button · fits any thumb
Production ready ✓
scanning sketch…
Finding

Between the agency and “just do it with AI” there is a gap. That is where we live.

Agencies are slow and expensive. AI and no-code tools get you to 70%… and break there. We deliver the other 100%.

Traditional agency

Months of meetings · budget of $$$$$

zzz… zzz…100%

AI / no-code tools

Fast… until it stops working

it broke!70%

Concreta

Weeks · a complete product, in production

✓100%
IdeaPrototypeReal product with users
Lab test

Scribble something. We make it precise.

Draw whatever you want on the work surface: a house, a circle, a lightning bolt. Let go, and the lab measures it, straightens it and turns it into a part. In miniature, this is exactly what we do with your idea.

> surface ready · sample part loaded
draw here! ✎
parts: 1
Protocol · 3 phases

How an idea becomes a product.

1
Phase 1 · 30 min · free

The diagnosis call

You tell us your idea however it comes out. We leave the call knowing what to build first, what it costs and how long it takes. No jargon, no strings attached.

diagnosis.txt30:00
✓What problem does your idea solve?
✓Who is it for, exactly?
✓What is the minimum that has to work?
✓Fixed price and delivery date
2
Phase 2 · every week

Sprints you watch live

We build in weekly cycles. Every week you get a link where you can open your product, poke at it and tell us what you think. No disappearing for three months and coming back with surprises.

yourapp · sprint 3 (simulation)live
3
Phase 3 · launch

We launch, and we stay

We ship your product with everything it needs to take real users, and we are still there when something needs adjusting. Real support, from people who know your code.

launch_checklistT-0
✓Domain and hosting configured
✓Published on the web or app stores
✓Analytics to see what people actually use
✓A direct support channel
Spec sheets

Three ways to make your idea concrete.

CNC-01Presence
to get going now

Digital Launch

Fixed price
Timeline
2 weeks
Right if
You need to exist online, professionally, now.
  • A professional website
  • Visual identity: logo, colors and type
  • Social accounts set up and ready to post
CNC-02Product
to test it for real

Custom MVP

Built to fit
Timeline
4 to 6 weeks
Right if
You want to see your app working with real users.
  • Product design and a clickable prototype
  • Custom web or mobile development
  • Launch and your first real users
CNC-03Continuity
to grow without stress

Continuous evolution

Monthly plan
Timeline
Monthly, no lock-in
Right if
Your product is alive and you want it to keep getting better.
  • Support and bug fixing
  • Improvements and new features every month
  • Someone who knows your product and answers
Lab projects

We do not say it. We ship it.

Ícono de la app No Hoy No HoyApp for quitting a habit · iOS · Spanish
Live on the App Store Project #001 · our own product

Our own app: it walks alongside anyone trying to quit cannabis, tobacco, vaping or alcohol, one day at a time. One button every morning, a companion that answers when the craving hits, and zero lectures.

What we did
Idea, product design, iOS app, website and App Store release.
Platform
iPhone · iOS
Audience
Latin America, in Spanish
Model
Free, no sign-up, with in-app purchases
Pantalla de No Hoy: inicio · racha
Home · streak
Pantalla de No Hoy: compañero
Companion
Pantalla de No Hoy: check-in
Check-in
Pantalla de No Hoy: modo urgencia
Urgency mode
Pantalla de No Hoy: noche
Night

Real screens from the app · drag to see more →

Logo de Conexión Nativa Conexión NativaNFC and QR pages for local businesses · web
Live Project #002 · client

One tap with a phone and the customer has the whole business in hand: socials, menu, WhatsApp, promos and a prize wheel. For cafés, restaurants and shops, with no app to download.

What we did
Sales site, a custom page for each business and a dashboard to manage it.
Platform
Web · NFC · QR · any phone
Audience
Local businesses: cafés, restaurants and shops
Model
Yearly plan per business, plus NFC cards and stands
Sitio de Conexión Nativa: inicio
Home
Sitio de Conexión Nativa: cómo funciona
How it works
Sitio de Conexión Nativa: funciones
Features
Sitio de Conexión Nativa: ruleta y cupones
Prize wheel · coupons
Sitio de Conexión Nativa: tarjeta NFC
NFC card

Real screens from the site · drag to see more →

Project #003 · clientdelivered
14 days

Client work delivered in 2 weeks: from the first call to production.

Day 1 · callDay 14 · online
the engineer :)
Lab staff

You talk to whoever builds it.

Behind Concreta there is a senior engineer with more than 10 years building production systems that move real money, where a mistake is expensive. We bring that same rigor to your idea, with less bureaucracy and a lot more play.

RoleSenior full-stack engineer and DevOps
Experience10+ years in production
SpecialtySystems that move real money
BasedLatin America · 100% remote
Modeserious play
Next step · 30 min · free

Ready to make your idea concrete?

No strings · no jargon · we answer in English or Spanish